Dealfront (Leadfeeder) Review & Pricing

4.4

By Craig Leontowicz•Updated September 18, 2026

How I review: I don't pretend to have used every single tool on this list (no one has). But I have used a lot of them on client projects and my own projects, and I'm still learning. If I haven't used a tool, I sign up for a test account to explore the interface, check pricing directly, and research reviews from real users.

Ratings methodology: Ratings are weighted across ease of use, automation depth, deliverability track record, integrations, pricing fairness, and support quality. No vendor can pay to improve their rating.

Affiliate links: Some links earn me a commission if you sign up. This never influences my scores or rankings. Tools are always ranked on merit first.

8 min read

The Bottom Line

Dealfront turns anonymous B2B website visits into actionable sales leads with strong European company data, but requires healthy website traffic and can be expensive for small sales teams.

For B2B sales teams and marketing agencies, Dealfront (the combined platform resulting from the merger of Leadfeeder and Echobot) solves one of the most frustrating problems in outbound sales: knowing which companies are actively browsing your website. By matching anonymous visitor IP addresses against a verified corporate database, Dealfront reveals the company names, industries, employee counts, and visited pages of organizations that visited your site without filling out a form.

Platform Features

Email Editor

Drag and Drop Builder

Automation Workflows

Landing Pages

Signup Forms

Popups

Dealfront is not for B2C businesses or consumer e-commerce stores, because residential internet service providers are filtered out. Furthermore, it identifies companies, not specific individuals, meaning your sales team must still prospect the right decision-maker. But if you sell high-value B2B software, professional services, or industrial equipment, identifying warm in-market accounts before they fill out a competitor's contact form delivers a measurable outbound sales advantage.

Key Features That Actually Matter

IP Deanonymization and Lead Discovery

Dealfront installs via a lightweight tracking script or Google Tag Manager container. It cross-references incoming IP addresses against its proprietary corporate database, automatically removing residential ISPs (like Comcast or AT&T) to isolate genuine businesses. For each identified organization, you see the exact pages viewed, time spent per page, and referring traffic source.

European Company and Contact Intelligence

Following the merger of Leadfeeder with Echobot, Dealfront possesses some of the deepest European company intelligence in the industry. It provides firmographic details, revenue estimates, corporate registry numbers, and verified executive contact details across European and North American markets under full GDPR compliance.

CRM Integration and Lead Routing

Dealfront synchronizes directly with Salesforce, HubSpot, Pipedrive, and Zoho CRM. You can configure automated routing rules so that whenever an identified company visits high-intent pages (such as your pricing or enterprise feature page), Dealfront automatically updates the account record in your CRM and notifies the designated account owner via email or Slack.

Dealfront (Leadfeeder) Pricing Plans (2026)

Pricing verified September 2026

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Tier	Price	Contacts / Limits	Send Limit	Key Gate / Features
Free (Basic)	$0/mo	100 identified companies/mo	N/A	7 days data storage, maximum 100 leads, basic company filters
Pro (IP Lead Tracking)	From €179/mo (~$199/mo)	200 identified companies/mo	N/A	Unlimited users, CRM integrations, 2 years data storage, custom feeds
Pro (400 Companies)	From €279/mo (~$299/mo)	400 identified companies/mo	N/A	Full visit behavioral tracking, automated lead routing, Slack alerts
Dealfront Suite	Custom pricing	Custom company volume	N/A	Combines IP tracking with outbound B2B contact database, web search intent, and SDR sales intelligence

Pricing Note: Dealfront pricing scales primarily on the number of unique companies identified on your website each month rather than total pageviews. The permanent Free plan includes 7 days of data history and a cap of 100 identified companies. Paid Pro plans require an annual contract for the best rates and include two-way CRM syncing, custom behavioral filters, and unlimited team user seats.

Pros & Cons

Pros

Identifies high-intent B2B accounts researching your product or pricing pages before they convert.
Industry-leading European business data coverage and full GDPR compliance via Echobot's database.
Seamless two-way integration with Salesforce, HubSpot, and Pipedrive to update accounts automatically.
Custom behavioral filters allow sales reps to create tailored lead feeds based on visited URLs.
Permanent free tier allows small sales teams to test tracking with up to 100 identified companies per month.

Cons

Only identifies the corporate organization visiting your site, not the specific individual person or contact.
Requires steady B2B web traffic to produce meaningful outbound sales opportunities.
North American contact data and mobile visitor identification rates are lower than enterprise tools like 6sense.
Pricing increases quickly based on the volume of identified companies, making it costly for high-traffic sites.

Who It's For vs. Who Should Skip

Who should choose Dealfront (Leadfeeder)

B2B SaaS companies, consulting agencies, and enterprise service providers targeting mid-market accounts.
Inbound sales development teams wanting to identify warm prospects who browsed case studies or pricing.
European businesses that require strict compliance with GDPR while gathering sales intelligence.

Who should skip Dealfront (Leadfeeder)

B2C brands, online retailers, and personal websites where visitors are individual consumers.
Early-stage startups with fewer than 500 monthly website visits that lack sufficient traffic for IP matching.
Sales teams seeking guaranteed direct-dial mobile phone numbers for individual visitors without manual outreach.

Alternatives to Dealfront (Leadfeeder)

Top replacements and competitor breakdown for Dealfront (Leadfeeder)

Full Dealfront (Leadfeeder) Alternatives Guide

Snitcher

4.5

Top Choice|Free (up to 1,000 subs)

Website visitor identification for B2B sales

Visit Site Read Review

Why it's an alternative: Snitcher is a cost-effective website visitor identification alternative that integrates cleanly with Google Analytics and small-business CRMs.

Lead Forensics

4.2

|Contact Sales

B2B website visitor identification

Visit Site Read Review

Why it's an alternative: Lead Forensics provides deep enterprise visitor tracking with a large proprietary IP database, though typically requiring long-term annual contracts.

Albacross

4.4

|Free (up to 1,000 subs)

B2B intent data and visitor identification

Visit Site Read Review

Why it's an alternative: Albacross provides website visitor tracking with native account-based marketing workflow triggers and B2B intent signals.

Frequently Asked Questions About Dealfront (Leadfeeder)

Dealfront is a B2B sales intelligence and website visitor tracking platform. It deanonymizes website traffic by matching IP addresses to companies, allowing sales and marketing teams to identify which organizations are researching their products, track what content they viewed, and contact key decision-makers.

No, Dealfront identifies the company or organization visiting your website, not specific individual people. Because of privacy laws and IP matching limitations, it reveals the visiting company name, location, and pages viewed. Sales reps then use Dealfront's contact database or LinkedIn to identify the most relevant decision-makers at that account.

Dealfront pricing is based on the number of unique companies identified on your website each month. A Free tier is available for up to 100 identified companies with 7 days of data history. Paid Pro plans start at approximately €179 per month (billed annually) for 200 companies, with unlimited user seats and full CRM integrations.

Dealfront (Leadfeeder) Review & Pricing

Platform Features

Key Features That Actually Matter

IP Deanonymization and Lead Discovery

European Company and Contact Intelligence

CRM Integration and Lead Routing

Dealfront (Leadfeeder) Pricing Plans (2026)

Pros & Cons

Pros

Cons

Who It's For vs. Who Should Skip

Who should choose Dealfront (Leadfeeder)

Who should skip Dealfront (Leadfeeder)

Alternatives to Dealfront (Leadfeeder)

Snitcher

Lead Forensics

Albacross

Frequently Asked Questions About Dealfront (Leadfeeder)

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Pricing Plans

Free

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