Affiliate Disclosure

1. Who We Are & Why This Matters

BulkEmailr.com is an independent review and comparison site for email marketing software, run by Craig Leontowicz. We publish reviews, head-to-head comparisons, alternatives lists, and buying guides to help marketers, small business owners, and developers choose the right email tools for their needs.

We operate as an independent publication. No software company pays us to publish positive reviews, and no company can purchase a favourable rating. However, we do participate in affiliate programs, meaning we earn commissions when our readers choose to purchase certain products through our links.

This disclosure exists because we believe in full transparency. Under FTC guidelines (USA), the EU Consumer Rights Directive, the UK Consumer Protection from Unfair Trading Regulations, and equivalent laws in Canada, Australia, and other countries, we are required to disclose this relationship clearly. We also believe it is simply the right thing to do.

2. How Affiliate Links Work

When you click an outbound link from BulkEmailr.com to a software product (for example, a link to MailerLite, Klaviyo, or ActiveCampaign), that link may contain a tracking code that identifies us as the referring source.

If you then:

• Sign up for a free trial
• Create an account (free or paid)
• Purchase a subscription or product

...we may receive a commission from the company you signed up with. The commission structure varies by company and may be a flat fee per referral, a percentage of the first payment, or a recurring percentage of subscription fees for as long as you remain a customer.

At no point does this cost you anything extra. Affiliate prices are the same as going to a company's website directly. In some cases, our affiliate link may even provide you with a discount or extended trial that you would not receive otherwise.

3. What We Earn From

We earn revenue from the following sources:

We do not currently accept sponsored posts, paid placements, or "pay to play" tool listings. A tool's presence on this site is not contingent on it having an affiliate program.

4. Our Editorial Independence Policy

We take editorial independence seriously. Here is our commitment to you:

• Reviews are not for sale. No company can pay us to write a positive review or improve their rating. Our ratings reflect our genuine assessment.
• We include tools without affiliate programs. Our database includes tools that offer no affiliate commission to us at all. If a tool is useful to our readers, we include it regardless.
• Negative reviews stay negative. If we rate a product poorly, that rating stands even if that company subsequently reaches out to offer us a commission. We will not change an editorial rating based on commercial considerations.
• Rankings are based on merit, not commission rates. A tool that pays us a higher commission does not get ranked higher. Our rankings consider features, pricing, ease of use, deliverability, customer support, and value for money.
• We disclose when relationships exist. Where affiliate links are present, we aim to indicate this clearly, including through this disclosure and an affiliate disclosure banner on relevant pages.
• We may update opinions as products change. Software evolves. If a tool we previously rated poorly significantly improves, we will update our review. If a previously strong tool deteriorates, we reflect that too.

5. How to Identify Affiliate Links

On BulkEmailr.com, most outbound links to software products are affiliate links. Rather than marking each individual link with a label (which we find clutters the user experience), we use the following approach:

• This Affiliate Disclosure page exists and is linked in every page footer
• An "Advertiser Disclosure" banner appears on comparison, category, and tool pages where affiliate links are present
• We disclose in writing within relevant articles when affiliate links are included

If you are ever unsure whether a link is an affiliate link, you are welcome to check the URL before clicking (affiliate links typically include tracking parameters). Alternatively, you can always visit a software product's website directly by typing the URL into your browser.

6. Regulatory Compliance

This disclosure is made in compliance with the following regulations:

7. Our Research Process

To give you an honest picture of how we arrive at our reviews and ratings:

• We research platforms using free trials, publicly available pricing pages, official documentation, and feature lists published by each company
• We supplement this with user reviews from platforms like G2, Capterra, Trustpilot, and Reddit communities, as well as direct user feedback
• Hands-on testing is conducted where practical, particularly for major platforms
• We track platform changes and update reviews when significant changes occur
• We have been working in the email marketing space since 2006, which informs our practical perspective on what matters in these tools

We do not claim our reviews are infallible, as all subjective assessments have limitations. Our goal is to give you the most balanced, practical perspective we can, and to be upfront when something is our opinion versus an objective fact.

8. No Guarantees

Our reviews and recommendations are based on our research and opinions at the time of publication. We make no guarantees that:

• Any software we review will meet your specific needs
• Pricing or features will remain as described after publication
• You will achieve the same results as other users of any given platform
• Any affiliate link will result in a discount or special offer

Always read the terms of any software product before subscribing, and verify pricing and features directly with the vendor.

9. Contact & Questions

If you have questions about our affiliate relationships, our editorial process, or this disclosure, please reach out:

We appreciate your trust. If you ever feel that our content does not live up to the editorial standards described here, please tell us. We take feedback seriously and will investigate any concerns.

This Affiliate Disclosure is provided for informational purposes. It is not legal advice. If you have specific questions about advertising disclosure requirements in your jurisdiction, please consult a qualified legal professional.